Our attention increases when behavior is more striking, different, or prestigious, and when the model is more similar to ourselves. Behaviors learned through modelingīandura proposed that modeling or learning is composed of four mediational processes or conditions that must be met (Horsburgh & Ippolito, 2018 Nabavi, 2012): While behaviorists claim learning must result in a permanent behavior change, social learning theorists demonstrated the importance of cognition, recognizing that learning can occur in the absence of behavior (Bandura, 1965). We are more likely to imitate behavior modeled by people we perceive as similar to ourselves. The SLT suggests that we learn from one another throughout our lives via the following processes (Nabavi, 2012):įollowing observation, we assimilate and imitate the observed behavior. The following diagram represents the three interconnected underlying themes of the SLT: environmental, personal, and behavioral factors (modified from Bandura, 1977b). Psychological processing is required to match cognition and behavior between the observation and the performance (Horsburgh & Ippolito, 2018). 489).īandura’s social learning theory provides a helpful framework for understanding how an individual learns via observation and modeling (Horsburgh & Ippolito, 2018).Ĭognitive processes are central, as learners must make sense of and internalize what they see to reproduce the behavior. The SLT states that we acquire behaviors through a combination of reinforcement and imitation, where “imitation is the reproduction of learning through observation” (Gross, 2020, p. Behavior is learned through observation of the environment.Īs a result, both environmental and cognitive factors combine to influence human learning and behavior.Mediating processes take place between the stimuli and response.We observe, assimilate, and imitate others’ behavior when witnessing positive or rewarding experiences (Nabavi, 2012).īandura (1977a) agreed with the behaviorist learning theories of classical conditioning and operant conditioning yet, crucially, added the following: Learning is about interacting with the environment and making a permanent change in knowledge or behavior that improves human performance (Driscoll, 1994).Īccording to Bandura’s SLT, we learn from interacting with others in a social context. In 1986, the SLT developed into the social cognitive theory, incorporating the idea that learning takes place in a social context, “with a dynamic and reciprocal interaction of the person, environment, and behavior,” and a cognitive context that considers past experiences that shape engagement in behavior (LaMorte, 2019).īecause of his continuing research, Bandura became known among academics as the father of cognitive theory (Nabavi, 2012). His approach recognized reinforcement and the importance of observing, modeling, and imitating the emotional reactions, attitudes, and behaviors of others in learning (Bandura, 1977a). In the 1960s, Bandura became known for his social learning theory (SLT). He was elected president of the American Psychological Association in 1974 and awarded the Outstanding Lifetime Contribution to Psychology in 2004 (Nabavi, 2012). Graduating with a degree in psychology, Bandura continued his studies and in 1952 was awarded a PhD in Clinical Psychology from the University of Iowa. Who is Albert Bandura?Īlbert Bandura, born in 1925 in Alberta, Canada, became interested in psychology while studying biological sciences at the University of British Columbia (Nabavi, 2012). To understand Bandura’s theory, let’s first look at the originator. What Is Bandura’s Social Learning Theory?
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